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NASCAR Camping World Trucks Series
TRUCKS: Talladega NCWTS Race On SPEED Sets Ratings Mark
SPEED delivered the highest rated Talladega Trucks race ever and second highest rated Truck race of the 2009 season...
Erik Arneson  |  Posted November 03, 2009   Charlotte, NC
SPEED.com - The Online Motor Sports Authority
NASCAR CAMPING WORLD TRUCK SERIES SCORES HIGHEST TALLADEGA RATING EVER ON SPEED™
VIDEO: Last Lap Talladega - Busch Wins Kyle Busch wins at Talladega. (Image: SPEED)

TALLADEGA NIELSEN RATING UP 21 PERCENT YEAR-TO-YEAR; SMASHES ONE MILLION HOUSEHOLD MARK

The NASCAR Camping World Truck Series race from Talladega scored a Nielsen Household Rating of 1.34 (999,000 households), up 21 percent from last year’s 1.11 (816,000 households), making it the highest rated Talladega Trucks race ever and the second highest rated Truck race of the 2009 season (season opener in Daytona was No. 1). The Halloween afternoon race peaked at 1.67 (1,243,000 households) and carried more than one million households for two hours. Last year’s Talladega coverage peaked at 1.36 (1,000,000 households).

During the NCWTS race, SPEED was the third highest rated basic cable network in Households, Men 18-49, Men 25-54 and Men 50-plus. The ratings increase continues a long-running trend this season on SPEED, as only one event (rain-delayed Martinsville) has seen a Nielsen Rating decline since July.

Younger audiences continue tuning into the series, as the Nielsen Rating among Men 18-49 for Talladega was up 76 percent (.88 vs. .50).

Coverage of the NASCAR Camping World Truck Series continues Friday on SPEED from Texas Motor Speedway with NCWTS Setup at 8:30 p.m. ET and race coverage beginning at 9 p.m. ET.

SPEED™ is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
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