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TRUCKS: SPEED Continues Ratings Surge
Written by: Erik Arneson   
10/28/2008
Charlotte, North Carolina
 
The Atlanta television ratings mark the sixth time this season that the NASCAR Craftsman Truck Series on SPEED has hit or surpassed a full 1.00 rating. (Photo by Rusty Burroughs - Pool/Getty Images for NASCAR) ยป More Photos

NASCAR CRAFTSMAN TRUCK SERIES ON SPEED™ CONTINUES RATINGS SURGE AS TEAMS ROLL INTO TEXAS

‘TRUCK OR TREAT’ HALLOWEEN NIGHT RACE HIGHLIGHTS TIGHTEST POINTS RACE IN NASCAR

The NASCAR Craftsman Truck Series race from Atlanta scored a Nielsen Household Rating of 1.00 (732,000 households), a dramatic 79-percent increase from last year’s .56 (410,000 households). As a growing number of race fans continue to tune in to the closest points race in all of NASCAR’s top three national divisions, the Atlanta race peaked at a rating of 1.17 (855,000 households), up 44 percent from last year’s peak of .81 (588,000 households).

The Atlanta numbers mark the sixth time this season that Truck Racing on SPEED has hit or surpassed a full 1.00 rating and the 16th time Nielsen ratings have increased year-to-year on SPEED. Younger audiences continue to tune into NASCAR Craftsman Truck Series racing on SPEED, as ratings for Men 18-49 were up 84 percent from Atlanta and ratings for Men 18-34 were up 92 percent.

With only 31 points separating the leaders, the final three races of the season are all LIVE on SPEED, with the next race, dubbed “Truck or Treat,” scheduled for Friday night beginning with NCTS Setup at 8:30 p.m. ET and race coverage from Texas Motor Speedway beginning at 9 p.m. ET.

In other weekend race coverage, the simulcast of the NASCAR Nationwide Series race on SPEED scored a Nielsen Household Rating of .75 (548,000 households), peaking at a .92 (672,000 households).

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among
the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

Tom Jensen is the Senior NASCAR Editor for SPEEDtv.com, the former Executive Editor of NASCAR Scene and a contributing Editor for TruckSeries.com. He is the author of “Cheating: The Bad Things Good NASCAR Nextel Cup Racers Do In Pursuit of SPEED,” and has appeared on television and radio shows to discuss NASCAR racing. Jensen is the President of the National Motorsports Press Association. Jensen is the 1997 National Motorsports Press Association Writer of the Year and has won numerous national and state awards for news reporting, columns and feature writing. The Answer Man is back at SPEEDtv.com. Tom Jensen answers your questions during every race week and looks forward to hearing from you - please e-mail it to


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