Written by:
SPEED Staff
SPEEDtv.com
SPEEDtv.com
07/22/2008 - 03:48 PM
Charlotte, N.C.
The NASCAR Craftsman Truck Series pitting at Kentucky Speedway.(Photo by John Sommers II/Getty Images) ยป More Photos
RED HOT NASCAR CRAFTMSAN TRUCK SERIES - LOOKS FOR 10TH CONSECUTIVE RATINGS JUMP THIS WEEKEND
The NASCAR Craftsman Truck Series on SPEED continued its significant upward ratings trend, scoring a Nielsen Household Rating of .82 (596,000 households) at Kentucky, peaking at a 1.14 (831,000 households). The average household rating is a 46 percent increase from last year’s .56 (398,000 households) and marks the ninth consecutive NCTS race on SPEED that has received a ratings increase this season.
The increase continues to be driven, in part, by double-digit growth in the younger audiences. The Nielsen rating for Men 18-49 was up 31 percent (0.47 vs. 0.36) from last year’s number.
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
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