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TRUCKS: Ratings Increase For 10th Consecutive Event on SPEED
Written by: Erik Arneson   
07/29/2008 - 03:05 PM
Charlotte, N.C.
 
SPEEDtv.com - The Online Motorsports Authority ยป More Photos

YOUNGER AUDIENCES LEAD THE WAY AS INDY HOUSEHOLD RATING UP 72 PERCENT

NCTS RATINGS UP 23 PERCENT YEAR-TO-YEAR

SPEED coverage of the NASCAR Craftsman Truck Series race from Indianapolis scored a Nielsen Rating of .81 (590,000 households), a 72-percent increase over the numbers from the same event in 2007 (.47; 335,000). It marks the 10th consecutive NCTS event on SPEED that has seen significant ratings increases from a year ago.

“The NASCAR Craftsman Truck Series drivers are kicking ass this year and the audience is responding,” said SPEED President Hunter Nickell. “These races can be absolute brawls, with points battles that consistently go down to the very last race of the season … it’s still early, but I think the NASCAR fans sense another battle brewing in the Truck Series.”

The Indianapolis event peaked at a full 1.00 rating (724,000 households), up 75 percent from last year’s peak of .57 (404,000 households). Again driven in large part by increases among younger
viewers, the Men 18-49 Nielsen Rating was up 83 percent (.55 vs. .30) and the Men 18-34 number was up 208 percent (.40 vs. .13).

Year-to-year, NASCAR Craftsman Truck Series on SPEED is up 23 percent, averaging a Nielsen Household Rating of .90 against last year’s average of .73.

The next NASCAR Craftsman Truck Series race airs live and exclusively on SPEED on Aug. 9 from Nashville Superspeedway at 7 p.m. ET.

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
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