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TRUCKS: Live! RaceBuddy Online Tonight
NASCAR.COM continues Truck RaceBuddy coverage of the NASCAR Camping World Truck Series at Homestead-Miami Speedway...
Media Release  |  Posted October 19, 2010   Charlotte, NC
Watch Truck RaceBuddy online coverage of the NASCAR Camping World Truck Series at Homestead! (Image: NASCAR.com)
NASCAR.COM CONTINUES RACEBUDDY COVERAGE OF NASCAR CAMPING WORLD TRUCK SERIES WITH RAM AS EXCLUSIVE ONLINE SPONSOR

Ram Truck Sponsors Online Coverage of NASCAR Camping World Truck Series Race LIVE from Homestead-Miami Speedway on Friday, November 19th at 7:30 pm ET.

Live! Truck RaceBuddy on NASCAR.com!


NASCAR.COM, the official online destination of NASCAR, has signed the Ram Truck Brand to its online coverage of the Camping World Truck Series from Phoenix and Homestead. Truck RaceBuddy on NASCAR.COM will be a multiplatform companion to televised coverage of the event, carried live and exclusively on SPEED™. With four customizable camera angles and social media integration, Truck RaceBuddy on NASCAR.COM is designed to enhance the viewing experience for fans, and bring them closer to all the race action.

“RaceBuddy is an award-winning and highly successful franchise for NASCAR.COM,” said Walker Jacobs, senior vice-president, Turner Sports and Entertainment Digital Ad Sales. “We're pleased that our great partners at Ram Trucks will enable us to bring this one-of-a-kind product to NASCAR Camping World Truck Series fans. It’s a contextually natural fit for the Ram Brand, and also provides them an amazingly rich platform to carry their new branding to a highly loyal, engaged, and now appreciative audience who, at last, can view this content on the Web.”

Live! Truck RaceBuddy on NASCAR.com!


The Ram Truck Brand is the exclusive sponsor of each of four different camera angles of the Truck RaceBuddy feature, providing live feeds of all the racing action: Backstretch Cam will feature various video feeds from different angles around the track; two In-Car Cams will allow fans to watch and listen-in on all the action from inside the car; and Battle Cam will stream the most intense head-to-head competitions between drivers on the track throughout the race. Truck RaceBuddy also gives fans a chance to connect with other NASCAR Camping World Truck Series enthusiasts through social networking sites, an online real-time chat, blogs, photo/video sharing capabilities, interactive polls, and live leaderboards. Ram Truck Brand sponsorship also includes additional brand presence on NASCAR.COM, and co-branded promotional banners running throughout the Turner Network portfolio of sport and entertainment sites.

About NASCAR.COM Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. The official online destination of NASCAR, the site consistently ranks among the top three sport league sites on the Internet. In 2008, NASCAR.COM was awarded a Global Media Award by the National Academy of Television Arts and Sciences (NATAS) for TNT RaceBuddy as the outstanding interactive platform of the year. The site has also earned an Emmy® for its TrackPass with PitCommand application in 2003 and was nominated for an Emmy® in 2007 for TrackPass RaceView.

Turner Sports, a division of Turner Broadcasting, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATour.com and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA League Pass, NBADLeague.com and WNBA.com.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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