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TRUCKS: Camping World Exec Happy With Series Sponsorship
Written by: Bob Pockrass
SceneDaily.com   http://www.scenedaily.com
06/28/2009
Loudon, NH
 
Camping World’s partners get on Board the NASCAR Camping World Truck Series sponsorship. (Image: NASCAR) » More Photos

Camping World is happy with its first year of sponsorship of the NASCAR Camping World Truck Series, the company’s director of motorsports said Friday.

“We definitely are [happy with it],” said Camping World’s Kurt Hunt prior to the Camping World East Series race Friday at New Hampshire Motor Speedway. “The vital signs are good there. The TV numbers, at a time when the numbers [of other series] aren’t as strong as people would like them to be, are strong there. The truck count is strong and we’re seeing first-time winners.”

On reports that his company wants to get out of the series sponsorship, Hunt said they “certainly are untrue.”

Camping World hasn’t necessarily had the presence that former sponsor Craftsman had at the track and Camping World representatives have not been out front
and center at many events. Hunt said there will be a major promotion soon that will be announced for the late summer and fall.

“Everybody activates differently,” Hunt said. “You activate through what’s going to really drive your business. I don’t think you activate based on other people’s expectations of how you go about it.
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“Media is very big for us. Speed is an incredible partner to these series and an incredible friend to this sport. We chose to do a lot of our activation through Speed, through SIRIUS radio, through ESPN radio. What you see on the ground right now is not what other people do, but that’s something that we’ll inevitably grow into.”

Camping World also is sponsoring the Nationwide Series race today at New Hampshire.


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