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NASCAR Nationwide Series
TRUCKS: Bass Pro Shops To Sponsor Dillon Brothers
Bass Pro Shops will be the full season primary sponsor of Ty Dillon in the Truck Series, and join older brother Austin for five races in Nationwide...
SceneDaily.com  |  Posted December 29, 2011   Charlotte, NC
Bass Pro Shops sponsored the No. 3 truck of Austin Dillon throughout 2011. (Photo: LAT Photographic)
Bass Pro Shops, which sponsored Austin Dillon in his run to the 2011 Camping World Truck Series title, will be the primary sponsor for the Richard Childress Racing driver in five Nationwide races in 2012 as well as the full season as the primary sponsor for his younger brother, Ty, in his rookie truck season.

The Dillons are grandsons of team owner Richard Childress.

"Austin and Ty are both remarkably talented racers with a promising future ahead of them,” said Bass Pro Shops founder Johnny Morris. “They are also tremendous ambassadors for the outdoors and hunting and fishing. I look forward to seeing them both race and hopefully spending a little time with them and grandpa out hunting or fishing."

Bass Pro Shops, which also sponsors Earnhardt Ganassi Racing driver Jamie McMurray in the Sprint Cup Series, has been a partner of RCR since 1998.

"The continuation of the Bass Pro Shops/Tracker Boats partnership with my grandsons is rewarding, both professionally and personally," Childress said.

The outdoor retail leader has 58 stores throughout the United States and Canada, serving more than 112 million sportsmen a year.

In addition to the Bass Pro sponsorship, the Dillons also signed a personal services deal with TAG Heuer Avant-Garde Eyewear.

"After meeting with Austin and Ty, seeing their family values and the respect they show, along with their competitiveness, we hope to have a great relationship for years to come,” said Pascal Brouard, CEO of TAG Heuer distributor Logo Group. “TAG Heuer is affiliated with leading personalities and properties around the sports and entertainment world and Austin and Ty fit that role perfectly.”

SceneDaily.com • Slugger Labbe’s long, winding road paying dividends with Paul Menard, Richard Childress Racing
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