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SPEED™ Set To Launch Second Annual ‘SPEED Dream Ride’
On Thanksgiving Day, SPEED premieres a two-hour, high-powered special entitled Hollywood’s Hottest Car Chases...
Erik Arneson  |  Posted October 12, 2010   Charlotte, NC
Win your spot on the 2010 SPEED Dream Ride! www.SpeedDreamRide.com(Image: SPEED)
SPEED™ PREMIERES HOLLYWOOD’S HOTTEST CAR CHASES TO LAUNCH SECOND ANNUAL ‘SPEED DREAM RIDE’

ANDRETTI, PETTY, BRITTON, FOUST AND GRAVEDIGGER HIGHLIGHT LIST OF NAMES TIED TO ONE-OF-A-KIND CONSUMER SWEEPSTAKES

PRESTONE TAKES ON PRESENTING SPONSORSHIP; NEW LEXUS LFA – 552-HORSEPOWER SUPERCAR – MAKES APPEARANCE IN ‘SPEED DREAM RIDE 2’ GARAGE

Gene Hackman, as Det. ‘Popeye’ Doyle, commandeering a civilian’s 1971 Pontiac Le Mans in The French Connection, Steve McQueen’s Lt. Frank Bullitt wheeling a 1968 Ford Mustang GT 390 CID Fastback through the streets of San Francisco in Bullitt … the famed ‘Eleanor’ in both versions of Gone in 60 Seconds … or maybe Matt Damon performing automotive gymnastics with a Mini Cooper through the streets of Paris in The Bourne Identity. Whichever scene is your favorite, great movie car chases get our adrenaline pumping and set arguments raging as each generation makes a case for their favorite celluloid pursuit.

On Thanksgiving Day, SPEED continues the debate with a two-hour, high-powered special entitled Hollywood’s Hottest Car Chases, kicking off “SPEED Dream Ride 2,” a holiday programming and promotional event, highlighted by a national consumer “Dream Ride” sweepstakes with a chance to win an extraordinary VIP experience at Infineon Raceway that only SPEED can deliver.

Five winners and their guests will spend three days at the famed track in Sonoma, Calif., riding along with Mario Andretti (in a two-seater IndyCar), Kyle Petty (in a NASCAR stock car), Jason Pridmore (on a two-up MotoGP sportbike) and Tanner Foust (on a Drifting course) … and if riding shotgun isn’t enough to jack up your adrenaline, winners will take turns crushing cars behind the wheel of the menacing black and green Monster Truck known as “Gravedigger” and touring the beautiful Northern California countryside piloting a collection of Super Cars supplied by World Class Driving.

Several other “surprise” guests from the worlds of racing and entertainment will make appearances throughout the three-day experience.
The new 552-horsepower Lexus LFA makes an appearance in the 'SPEED Dream Ride 2' garage. (Photo: Courtesy of Lexus)

“SPEED Dream Ride 2,” presented by Prestone and supported by sponsorships from Zales, Progressive Insurance and Lexus, whose new 552-horsepower LFA supercar will make an appearance in the “SPEED Dream Ride 2” garage.

The campaign is supported by www.speeddreamride.com, an Internet micro-site hosted by the network Web site www.SPEED.com (Keyword: “Dream Ride”). The micro-site, which opens Nov. 1, will offer sweepstakes entry beginning Thanksgiving Day, “SPEED Dream Ride 2” video teasers and promotional content, as well as prize information and program schedules.

A strong “SPEED Dream Ride 2” affiliate promotion and prize package also is in place, with Comcast, Time Warner Cable, Bright House Networks, Charter, Cox, Mediacom and Cable One systems combining to put the promotion in front of millions subscribers.

About SPEED™ - SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group - FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.
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