SPEED Offers Monster Social Media Support For NASCAR Sprint All-Star Race

Sprint Cup

SPEED Offers Monster Social Media Support For NASCAR Sprint All-Star Race

SPEED™ launches most ambitious interactive race broadcast in motorsports history...

Megan Englehart | Posted May 21, 2011 Charlotte, NC

Follow SPEED Social Tracker Saturday at 4 pm ET during NASCAR RaceDay and throughout the NASCAR Sprint All-Star Race on SPEED.

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SPEED is giving race fans and its on-air talent yet another reason to pull out those laptops and smartphones and lose themselves in social media beginning Saturday at Richmond.

SPEED, the exclusive television home of the May 21 NASCAR Sprint All-Star Race (live at 7 p.m. ET), launches the largest interactive race broadcast in motor sports history with the addition of SPEED Social Tracker, a social media dashboard comprised of at least 20 SPEED on-air personalities answering fans’ questions in real time and posting analysis via Twitter and SPEED’s Facebook page during the All-Star Race and in the preceding weeks.

Kyle Petty and Rutledge Wood, two of SPEED’s most proficient social media gurus, kicked off the campaign at Richmond during SPEED’s live broadcast of NASCAR RaceDay Built by The Home Depot (5-7 p.m. ET), answering fan questions regarding the NASCAR Sprint All-Star Race via the social media outlets as well as live on-air during the broadcast.

All social media interaction between April 30 at Richmond and the May 21 All-Star Race will be live on the SPEED Social Tracker, located at www.SPEED.com/Allstar or SPEED’s Facebook page, http://www.facebook.com/speed

“We constantly hear from SPEED viewers that they’re hungry for as much behind-the-scenes information and expert opinion in real time as we can give them,” said SPEED VP of Marketing and Promotions Nancy MacDonald. “We have some of the most social media-savvy on-air talent in the business, so the SPEED Social Tracker is the perfect way to blend the fans’ search for interactive information with our on-air personalities’ expert opinions. This addition should make for the best NASCAR Sprint All-Star Race experience NASCAR fans have ever had.”

Fans can pose questions via Twitter by using the hashtag #speedQA or on SPEED.com’s Facebook page (Facebook page component not active until Dover weekend). From May 16 through May 21, #sprintallstar joins #speedQA for all social media interaction on Twitter, linking SPEED, NASCAR, Sprint and Charlotte Motor Speedway in their use of #sprintallstar for the NASCAR Sprint All-Star Race. This team effort allows fans to follow all the day’s

SPEED™ is the exclusive television home for the NASCAR Sprint All-Star Race from Charlotte Motor Speedway in Concord, N.C., with live race coverage beginning May 21 at 7 p.m. ET.

All-Star chatter in one place in racing’s largest “social media party” ever.

SPEED on-air personalities participating in the SPEED Social Tracker event on Saturday, May 21 include: the NASCAR RaceDay crew of John Roberts, Kyle Petty, Kenny Wallace, Rutledge Wood, Hermie Sadler and Wendy Venturini; Krista Voda; Jeff Hammond; Darrell Waltrip; Larry McReynolds, Mike Joy; Adam Alexander; Danielle Trotta; Rick Allen; Bob Dillner; Jimmy Spencer; Ray Dunlap; Randy Pemberton; Steve Byrnes; and Matt Yocum. They will interact throughout the day, as well as during SPEED’s live at-track programming prior to the race, offering live commentary and information during the event and the hours leading up to it.

The SPEED Social Tracker dashboard housed on SPEED.com not only will provide fans an avenue to follow all All-Star content in the days leading up to and during the race, but also will serve as a clearinghouse for all driver and fan comments on social media during this time.

On May 2, SPEED also launched a Facebook sweepstakes promotion entitled “Like Racing? Like Money? Like SPEED on Facebook” featuring a $10,000 grand prize. For a chance to win, fans should visit SPEED’s Facebook page, http://www.facebook.com/speed, and “like” the page. The second-place prize is $2,500, third place $500 and fourth through 10th places offer SPEED gear packages. Users can visit the site daily between May 2 and May 21 to gain a sweepstakes entry, and are encouraged to watch the NASCAR Sprint All-Star Race on May 21 on SPEED for a promo code to receive an additional 10 entries.

About SPEED™
SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 82 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.