SPEED NOTE: Truck Ratings Up At Martinsville; Continue Second Half Surge On SPEED

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SPEED NOTE: Truck Ratings Up At Martinsville; Continue Second Half Surge On SPEED

NASCAR Camping World Trucks continue double-digit second-half ratings surge on SPEED™

Erik Arneson | Posted October 26, 2010 Charlotte, NC

SPEED.com - The Online Motor Sports Authority

NASCAR CAMPING WORLD TRUCKS CONTINUE DOUBLE-DIGIT SECOND-HALF RATINGS SURGE ON SPEED

According to Nielsen Media Research, ratings for the NASCAR Camping World Truck Series race from Martinsville were up 41 percent year-to-year, with Saturday’s live coverage on SPEED scoring a .69 (536,000 households) against last year’s .49 (365,000 households). The race, won by Ron Hornaday Jr., peaked at a .89 (690,000 households), up 53 percent from last year’s peak of .58 (429,000 households).

After early season postponements at Daytona (rain) and Gateway (electrical) put the series in a ratings hole, the Trucks continue to build momentum with viewers, scoring increases in six of the last nine events (Pocono up 78%, Darlington up 19%, Bristol up 3%, Kentucky 115% and Las Vegas 17%). Since July, NCWTS ratings are up 12 percent year-to-year.

The Trucks return to SPEED on Oct. 30 from Talladega, with live coverage beginning with the pre-race show, NCWTS Setup, at 3:00 p.m. ET and race coverage beginning at 4 p.m. ET.

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.