SPEED NOTE: NASCAR Trucks Ratings Up At Texas

Camping World Trucks

SPEED NOTE: NASCAR Trucks Ratings Up At Texas

Ratings for the NASCAR Camping World Truck Series race at Texas Motor Speedway were up six percent from last year...

Erik Arneson | Posted November 08, 2010 Charlotte, NC

SPEED.com - The Online Motor Sports Authority

NASCAR CAMPING WORLD TRUCKS SCORE RATINGS INCREASE AT TEXAS; CONTINUE SECOND-HALF RATINGS CLIMB ON SPEED™

According to Nielsen Media Research, ratings for the NASCAR Camping World Truck Series race from Texas were up 6 percent year-to-year, with Friday night’s live coverage on SPEED scoring a .73 (561,000 households) against last year’s .69 (517,000 households). The race, won by Kyle Busch, peaked at a .93 (714,000 households), up 11 percent from last year’s peak of .84 (618,000 households).

After early season postponements at Daytona (rain) and Gateway (electrical) put the series in a ratings hole, the Trucks continue to build momentum with two races remaining in the season, scoring increases in seven of the last 11 events (Pocono up 78%, Darlington up 19%, Bristol up 3%, Kentucky up 115%, Las Vegas up 17%, Martinsville up 41% and Texas). Since July, NCWTS ratings are up 3 percent year-to-year.

The Trucks return to SPEED on Nov. 12 from Phoenix, with live coverage beginning with the pre-race show, NCWTS Setup, at 7:30 p.m. ET and race coverage beginning at 8 p.m. ET.

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.