SPEED.com - The Online Motor Sports Authority (Image: SPEED)
INAUGURAL NASCAR CAMPING WORLD TRUCK SERIES RACE FROM ROCKINGHAM SCORES BIG ON SPEED
According to Nielsen Media Research, SPEED coverage of Sunday’s inaugural NASCAR Camping World Truck Series race from Rockingham Speedway scored a .88 HH rating and peaked at a 1.09.
Season-to-date, the NCWTS is pacing up 15-percent with HH (1.20 vs. 1.04) over 2011, up 24-percent with M35-54 (1.26 vs. 1.02) and up 60-percent among M18-49 (.72 vs. .45).
The next NASCAR Camping World Truck Series race is scheduled for Saturday, April 21, at 2 p.m. ET live from Kansas Speedway. The popular pre-race show, NCWTS Setup with Krista Voda, begins at 1:30 p.m. ET.