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SPEED Expands NASCAR Programming at Atlanta
Written by: Megan Englehart   
03/04/2008 - 05:55 AM
Charlotte, N.C.
 
SPEEDtv.com - The Online Motorsports Authority ยป More Photos

ADDS NASCAR CONFIDENTIAL AND NASCAR IN A HURRY

SPEED adds two NASCAR programs to its line-up beginning this weekend with the introduction of NASCAR Confidential and NASCAR in a Hurry.

NASCAR Confidential premieres March 23 at 8 p.m. ET on SPEED, offering a new twist on the behind-the-scenes genre. Instead of focusing on at-track competition, teams or drivers, the program will tell a unique and untold story on a variety of subjects through the eyes of several participants. It will be a one-hour, highly-produced narrative covering a 24-hour period.

“SPEED knows how devoted NASCAR fans are and how much they want every tidbit of information and insight they can get their hands on,” said Steve Craddock, SPEED Senior VP of Programming. “NASCAR Confidential will give viewers a different take on the behind-the-scenes workings in NASCAR. It will bring NASCAR to the fans in more depth and detail than they’ve ever had before.”

NASCAR in a Hurry, a 30-minute weekly program hosted by Adam Alexander and a number of rotating SPEED on-air personalities, premieres Sunday at 11a.m. ET from Atlanta Motor Speedway. It will recap the weekend’s early highlights from the NASCAR Sprint Cup, Nationwide and Craftsman Truck Series, in addition to clips from various NASCAR on SPEED programs.

“In today’s fast-paced world, it’s difficult to find time to watch all the NASCAR programming and a bit unrealistic to think anyone can,” Craddock
said. “There are a lot of exciting and pivotal moments at the track each weekend and NASCAR in a Hurry will give the viewers the best of SPEED and NASCAR over the past 48 hours. SPEED will essentially DVR the greatest moments of the weekend and bring viewers up to speed on what they’ve missed since the garages opened earlier in the week.”

NASCAR in a Hurry will air immediately prior to NASCAR RaceDay on Sundays, while NASCAR Confidential is currently scheduled as a six-episode series with its March 23 premiere focusing on what it took to put together the historic 50th running of the Daytona 500. For the pilot, cameras followed T. Taylor Warren, the photographer who has chronicled in photos every Daytona 500; DeLana Harvick, wife of 2007 Daytona 500 winner Kevin Harvick; Jay Howard, president of JHE, the company in charge of pre-race entertainment; and Ryan Newman, 2008 Daytona 500 champion.

SPEED, now in nearly 78 million homes in North America, is the exclusive home of the NASCAR Sprint All-Star Race, Gatorade Duel at Daytona, NASCAR Sprint Pit Crew Challenge and the NASCAR Craftsman Truck Series. The only network delivering live, at-track programming all season long, SPEED offers the definitive pre- and post-race NASCAR Sprint Cup Series programs – NASCAR RaceDay and NASCAR Victory Lane, as well as other popular NASCAR programs including Trackside Live, Tradin’ Paint, NASCAR Performance, NASCAR Live!, This Week in NASCAR, NCTS Setup, Go or Go Home and The Chase is On.
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