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SPEED Enjoys Highest-Rated Truck Series Season Ever
Written by: Megan Englehart   
11/18/2008
Charlotte, North Carolina
 
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The dramatic NASCAR Craftsman Truck Series finale on SPEED peaked at more than one million households and put an exclamation point on the most-watched season since the series moved to the network in 2003.

The race at Homestead-Miami Speedway scored a Nielsen Household Rating of .96 (702,000 households), up 146 percent from last year’s .39 (286,000 households). The broadcast peaked at a 1.39 (1,021,000 households) and marked the highest year-to-year average rating increase of the season.

“What a way to finish,” said SPEED President Hunter Nickell. “The last lap of the last event and we still weren't sure who the champion was going to be. Johnny Benson and Ron Hornaday put on an awesome show for the fans."

The 2008 NASCAR Craftsman Truck Series season on SPEED was the highest rated ever, averaging a .80
and 585,000 households. On the year, 19 of the 22 races on SPEED saw year-to-year Nielsen Ratings increases, 15 in double digits.

SPEED will air highlights from the NASCAR Craftsman Truck Series Championship Banquet on Dec. 8 at 8 p.m. ET.

SPEED, now in nearly 78 million homes in North America, is the exclusive home of the NASCAR Sprint All-Star Race, Gatorade Duel at Daytona, NASCAR Sprint Pit Crew Challenge and the NASCAR Craftsman Truck Series. The only network delivering live, at-track programming all season long, SPEED offers the definitive pre- and post-race NASCAR Sprint Cup Series programs – NASCAR RaceDay and NASCAR Victory Lane, as well as other popular NASCAR programs including Trackside Live, Tradin’ Paint, NASCAR Performance, NASCAR Live!, This Week in NASCAR, NCTS Setup and Go or Go Home.
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