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Written by:
Erik Arneson
05/20/2008 - 12:12 PM
Charlotte, N.C.
Kasey Kahne, driver of the #9 Budweiser Dodge, celebrates after winning the NASCAR Sprint All-Star Race on May 17, 2008 at Lowe's Motor Speedway in Concord, North Carolina. (Photo by Streeter Lecka/Getty Images) ยป More Photos
SPEED™ EARNS RECORD RATINGS WITH NASCAR SPRINT ALL-STAR RACE XXIV
4 MILLION VIEWERS TUNE IN TO SEE CHARLOTTE CLASSIC NIELSEN RATINGS UP 6 PERCENT
SPEED scored its highest rating in network history, earning a Nielsen Media Research mark of 3.74 (2,701,000 households), up six percent from last year’s 3.53 (2,480,000 Households), making it the No. 1 network in basic cable during its coverage of Saturday’s NASCAR Sprint All-Star Race XXIV. The event, in its second of eight seasons on SPEED, peaked at 4.75 (3,430,000 households) and drew a network record four million viewers.
“We are jacked up about seeing record ratings for the second consecutive year, and we are very aware that it is a total team effort that delivered these results,” said SPEED President Hunter Nickell. “Everyone at SPEED, everyone at Sprint, everyone at JHE Production Group, everyone at NASCAR, everyone at Lowe’s Motor Speedway puts maximum effort into this event and it shows. That said, we all will continue to set the bar higher each season, settling for nothing less than the coolest NASCAR Sprint All-Star Race experience possible.”
SPEED pre- and post-race programming also delivered larger audiences in 2008 as Nielsen Ratings for both NASCAR RaceDay Built by the Home Depot and NASCAR Victory Lane were up from 2007. NASCAR Victory Lane jumped 20 percent from a 1.03 (721,000
The NASCAR Craftsman Truck Series race from Lowe’s Motor Speedway scored an average Nielsen Household Rating of 1.13 (817,000 households), a 41-percent increase over the 2007 event, which scored a .80 (563,000 households). The race peaked at 1.54 (1,112,000 households).
An average of 1.1 million viewers watched the race, the most ever for the Charlotte event. Nielsen ratings for NCTS races on SPEED in 2008 are up 18 percent from 2007.
Expanded All-Star content and the NASCAR Sprint All-Star Race Watch and Win contest also delivered traffic and participation to SPEEDtv.com, as both visits and page views jumped by 100 percent over the current 30-day average daily traffic.
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
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