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SPEED Bucks Rating Trend With All-Star Race
Written by: Erik Arneson   
05/19/2009
Charlotte, NC
 
Sprint All-Star race coverage on SPEED peaked at 4.69 (3,426,000 households) and was the highest-rated program on cable in its time slot. (Photo: LAT Photographic) ยป More Photos

SPEED™ BUCKS RATINGS TREND, KEEPS NASCAR SPRINT ALL-STAR RACE AUDIENCE

NASCAR VICTORY LANE POST-RACE SHOW SETS NEW RATINGS HIGH

SPEED scored a Nielsen Household Rating of 3.68 (2,691,000 households), down just 2 percent from last year’s 3.74 (2,701,000 households) for Saturday’s live broadcast of the 2009 NASCAR Sprint All-Star Race XXV. Race coverage peaked at 4.69 (3,426,000 households) and was the highest-rated program on cable in its time slot.

“While it never feels right to high-five each other when we don’t deliver ratings growth, we know what kind of effort went into making this an amazing week for SPEED and its partners,” said SPEED President Hunter Nickell. “In this challenging climate, it is tremendously gratifying to deliver an All-Star number virtually equal to last year’s effort.”

The popular SPEED post-race show, NASCAR Victory Lane with John Roberts, Jimmy
Spencer and Kenny Wallace, scored a record Nielsen mark of 1.47 (1,074,000 households) -- its highest rating ever on SPEED. The All-Star race replay on SPEED was up 11 percent from a .36 in 2008 to a .40.

SPEED™ is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

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