NASCAR Camping World Trucks Series
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NASCAR Truck Ratings Continue Second-Half Climb
NASCAR Camping World Trucks score ratings boost in Las Vegas...
Erik Arneson  |  Posted September 28, 2010   Charlotte, NC
The NASCAR Camping World Truck Series on SPEED.com - The Online Motorsports Authority
NASCAR CAMPING WORLD TRUCKS SCORE RATINGS BOOST IN LAS VEGAS; SERIES CONTINUES SECOND-HALF SURGE ON SPEED™

The NASCAR Camping World Truck Series race from Las Vegas scored a Nielsen Household Rating of .54 (419,000 households) on SPEED, up 17 percent from last year’s .46 (338,000 households). According to Nielsen Media Research, coverage of the NCWTS race peaked at .59 (453,000 households), up 16 percent from last year’s .51 (381,000 households).

VIDEO: Last Lap Trucks - Las Vegas Austin Dillon wins second series race. (Image: SPEED)
After early season postponements at Daytona (rain) and Gateway (electrical) put the series in a ratings hole, the Trucks continue to build momentum with viewers, scoring increases in five of the last eight events (Pocono up 78%, Darlington up 19%, Bristol up 3%, Kentucky 115% and Las Vegas). Since July, NCWTS ratings are up 10 percent year-to-year.

The Trucks return to SPEED on Oct. 23 from Martinsville, with live coverage beginning with NCWTS Setup at 12:30 p.m. ET and race coverage beginning at 1 p.m. ET.

SPEED™, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.

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