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NASCAR RaceDay Continues Double-Digit Ratings Roll
Written by:
Erik Arneson
04/29/2008 - 04:07 PM
Charlotte, N.C.
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The popular SPEED live pre-race program NASCAR RaceDay Built by the Home Depot, starring John Roberts, Jimmy Spencer, Kenny Wallace and Wendy Venturini, continued its strong performance last weekend with an average Nielsen Household rating of 1.12 (804,000 households) from Talladega. The weekly high-energy show peaked at 1.41 (1,013,000 households).
The rating marks a 47-percent increase year-to-year, as last season’s show from Talladega scored a .76 (532,000 households) and peaked at a .96 (673,000 households).
NASCAR on SPEED enjoyed across-the-board success over the weekend, as the NASCAR Craftsman Truck Series race from Kansas was up 49 percent (.61 vs. .41) and NASCAR Sprint Cup Qualifying was up 23 percent (1.00 vs. .81).
NASCAR RaceDay now in its third season, also continues to deliver a younger audience, scoring seven of its top 10 all-time ratings marks in the Men 18-49 demographic this season, including the Talladega edition. Last weekend’s show was the third most-watched show on cable in its time slot among Men 18-49, falling in behind the NFL Draft and NBA Playoff game.
This week’s NASCAR RaceDay from Richmond airs LIVE at 5 p.m. ET.
SPEED, now in nearly 78 million homes in North America, is the exclusive home of the NASCAR Sprint All-Star Race, Gatorade Duel at Daytona, NASCAR Sprint Pit Crew Challenge and the NASCAR Craftsman Truck Series. The only network delivering live, at-track programming all season long, SPEED offers the definitive pre- and post-race NASCAR Sprint Cup Series programs – NASCAR RaceDay and NASCAR Victory Lane, as well as other popular NASCAR programs including Trackside Live, Tradin’ Paint, NASCAR Performance, NASCAR Live!, This Week in NASCAR, NCTS Setup, Go or Go Home and The Chase is On.
SPEED will televise the NASCAR Sprint All-Star Race XXIV and the NASCAR Sprint Showdown live on May 17, as well as provide more than 90 hours of support programming prior to the event. Stay tuned to SPEEDtv.com for frequent updates on the history of the event and all the details about this year’s action. Watch and Win!
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