Daytona NCWTS Ratings Up On SPEED

Camping World Trucks

Daytona NCWTS Ratings Up On SPEED

NASCAR Camping World Truck Series ratings up on SPEED...

Erik Arneson | Posted February 26, 2012 Charlotte, NC

John King won the NextEra Energy Resources 250 NASCAR Camping World Truck Series at Daytona International Speedway. (Photo: LAT Photographic)

SPEED™ SCORES DAYTONA NASCAR CAMPING WORLD TRUCK SERIES RATINGS INCREASE

After recording its most-watched season ever in 2011, the NASCAR Camping World Truck Series on SPEED kicked off the 2012 season in strong fashion, increasing Household ratings by 9 percent (1.63 vs. 1.49) from a year ago according to Nielsen Media Research. The Friday night race had an average viewing audience of more than 1.8 million people, with the strongest growth among Men 18-49, which enjoyed a 41-percent increase from 2011.

The next NASCAR Camping World Truck Series race is scheduled for March 31 at 1 p.m. ET live from Martinsville. The popular pre-race show, NCWTS Setup with Krista Voda, begins at 12:30 p.m. ET.

About SPEED™
SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in nearly 84 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services, including SPEED2, a groundbreaking new broadband network featuring live, streaming and on-demand events complementing offerings of the linear network. For more information, please visit SPEED.com, the online motor sports authority.