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Tony Stewart will be driving the No. 14 Chevrolet, with shared sponsorship between Office Depot and Old Spice. (Tom Jensen Photo) ยป More Photos
Tony Stewart debuted his 2009 NASCAR Sprint Cup entry Friday at Indianapolis Motor Speedway, a red and black No. 14 Stewart Haas Racing Chevrolet Impala SS that will carry sponsorship from Office Depot and Old Spice.
Office Depot and Old Spice will alternate as primary sponsors of the car, with Office Depot serving as the primary sponsor in 20 races and the major associate sponsor in 16 and Old Spice being the primary in 16 races and major associate in the remainder.
“To have Office Depot and Old Spice throw their support behind me and this race team makes me extremely proud,” said Stewart. “These are two partnerships that make a lot of sense. Office Depot focuses on small business owners, and with my role as a driver and owner next year, I’m both their spokesman and their customer – and I have been for years, because with two USAC teams, two World of Outlaws Sprint Car Series teams and three race tracks, you need a smooth-running office if you expect your business to run right.
“Old Spice has been with me for nine years, but our 10th year together is obviously going to be pretty big,” Stewart added. “This is a major commitment for the Old Spice brand, and we’re going to make sure the success we’ve enjoyed over the years continues.”
Stewart’s car will carry the No. 14, the number of his boyhood idol and close friend A.J. Foyt. “A.J. has always been my hero and will always be No. 1 on my hero list, with the best part being that we are really good friends,” Stewart said. “We obviously have a tremendous amount of respect for one another. I remember him calling me after I won my first Cup championship in 2002 and I remember how much it meant to have him call that night and congratulate me. We really do have similar pasts and carry a lot of characteristics that are the same. He is one of the greatest
“We came up through the same types of cars, from Sprint Cars to Midgets, and then I went to the IRL and moved into NASCAR,” Stewart said. “A.J. ran Indy cars for a long time and still came into stock car racing and was successful. There aren’t a lot of guys that can go from car to car and still win races. It was something that A.J. was really good at and something that we have been very fortunate to replicate.”
“Tony and I have been friends for a long time,” said Foyt, a winner of four Indianapolis 500s, the 1972 Daytona 500 and the 1967 24 Hours of Le Mans. “In addition to being quick, he’s always told it how it is. I don’t think there’s anyone better to carry the No. 14.”
The second Stewart Haas Racing Chevrolet will be campaigned with the No. 4, which was the number of his first racecar as a youngster. Stewart said Friday he is close to deciding on a second driver and his negotiating with sponsors for that car.
Tom Jensen is the Senior NASCAR Editor for SPEEDtv.com, the former Executive Editor of NASCAR Scene and a contributing Editor for TruckSeries.com. He is the author of “Cheating: The Bad Things Good NASCAR Nextel Cup Racers Do In Pursuit of SPEED,” and has appeared on television and radio shows to discuss NASCAR racing. Jensen is the President of the National Motorsports Press Association. Jensen is the 1997 National Motorsports Press Association Writer of the Year and has won numerous national and state awards for news reporting, columns and feature writing. The Answer Man is back at SPEEDtv.com. Tom Jensen answers your questions during every race week and looks forward to hearing from you - please e-mail it to
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