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CUP: NASCAR RaceDay Continues Ratings Climb
Written by: Erik Arneson   
04/01/2008 - 04:24 PM
Charlotte, N.C.
 
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The popular SPEED live pre-race program NASCAR RaceDay Built by the Home Depot, starring John Roberts, Jimmy Spencer, Kenny Wallace and Wendy Venturini, is off to its fastest start in the show’s three-year history, with Nielsen Household Ratings up 12 percent from a year ago.

The most recent three NASCAR RaceDay telecasts – Atlanta, Bristol and Martinsville – have each posted double-digit percentage increases over the equivalent telecasts of last year, with last weekend’s show up 45 percent from 2007 (1.32 vs. .91). The Martinsville edition of NASCAR RaceDay peaked at 1.71 with more than 1.2 million households.

The high-energy show continues to score well with younger audiences, as the Martinsville show made SPEED the No. 1 rated
basic cable network among Men 18-49 from 11:30 a.m. ET until 1:30 p.m. ET.

This weekend’s NASCAR RaceDay show from Texas begins at 11:30 a.m. ET.

SPEED, now in nearly 78 million homes in North America, is the exclusive home of the NASCAR Sprint All-Star Race, Gatorade Duel at Daytona, NASCAR Sprint Pit Crew Challenge and the NASCAR Craftsman Truck Series. The only network delivering live, at-track programming all season long, SPEED offers the definitive pre- and post-race NASCAR Sprint Cup Series programs – NASCAR RaceDay and NASCAR Victory Lane, as well as other popular NASCAR programs including Trackside Live, Tradin’ Paint, NASCAR Performance, NASCAR Live!, This Week in NASCAR, NCTS Setup, Go or Go Home and The Chase is On.
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