CUP: Lowe's To Sponsor Fall Race At PIR

Sprint Cup

CUP: Lowe’s To Sponsor Fall Race At PIR

The Nov. 14 NASCAR Sprint Cup Series race at Phoenix International Raceway will be officially known as The Kobalt Tools 500...

Media Release | Posted April 10, 2010 Phoenix, AZ

Phoenix International Raceway is in line for a repaving project. (Photo: LAT Photographic)

Phoenix International Raceway President Bryan R. Sperber announced Saturday that Lowe's and Kobalt Tools will serve as the official title sponsor for the track's Nov. 14 NASCAR Sprint Cup Series event, The Kobalt Tools 500.

Lowe's and Kobalt are already well-known around Phoenix, having gone to victory lane with four-time and defending series champion Jimmie Johnson four times at PIR. Johnson has won the last three November Cup races at the 1-mile track.

"We are thrilled to be working with Lowe's and Kobalt Tools for NASCAR's semi-final race in the Chase for the Sprint Cup here in Phoenix," Sperber said. "Trusted brands like Lowe's and Kobalt Tools line up perfectly with the quality of racing and overall quality of event that race fans have come to expect at PIR each November."

Although this will be the first time Lowe's has sponsored a race at Phoenix, the hardware and home improvement company has been supporting the Phoenix community for years. Lowe's and the Lowe's Charitable and Educational Foundation (LCEF) have given more than $2 million in donations to education and community improvement projects in Arizona. Most recently, the LCEF gave a $50,000 grant to the Boys & Girls Club of Metro Phoenix to renovate its teen center.

On Saturday, Kobalt and Lowe's Toolbox for Education program recognized the Metro Tech Vocational Institute of Phoenix as one of more than 400 schools nationwide that is receiving a Kobalt tools package worth more than $1,100 to help prepare and educate the next generation of skilled trades professionals.

"We're excited to bring the Kobalt Tools 500 to Phoenix this year to let race fans in the West experience Kobalt as the next generation of tough tools," said Tom Lamb, senior vice president of marketing and advertising at Lowe's. "Lowe's has been active in the Phoenix community for many years, so it was a natural fit to bring this race to our Kobalt fans in the Phoenix market."

The NASCAR Hall of Fame Grand Opening is set for May 11, 2010. Outdoor Opening Ceremonies are May 11th from 9 to 10 am ET free of charge, open to the public. Outdoor festivities including driver appearances and concerts May 11th from 10 am until 8 pm ET open to the public, free of charge. Tickets to enter the NASCAR Hall of Fame are on sale now at www.NASCARHall.com or by calling 877-231-2010. The countdown to the NASCAR Hall of Fame is on! Visit www.NASCARHall.com/50days for daily updates about the NASCAR Hall of Fame.

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