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CUP: Gordon’s Sponsor Schedule Set
Jeff Gordon’s No. 24 Chevrolet will be sponsored by Drive to End Hunger in 22 races...
Tom Jensen  |  Posted December 05, 2010   Charlotte, NC
Jeff Gordon at the podium during the 2010 NASCAR Champions Week Awards Banquet. (Photo: LAT Photographic)
Jeff Gordon’s 2011 paint scheme for his new AARP Foundation’s Drive To End Hunger sponsorship is still top secret, but the races he’ll carry in no longer are.

Gordon’s paint scheme will be unveiled Monday morning at 9 a.m. at http://www.facebook.com/DrivetoEndHunger

According to the Gordon fan site, www.gordonline.com, the No. 24 Hendrick Motorsports Chevrolet will be clad in its new AARP colors in the following races in 2011:

Feb. 12 — Budweiser Shootout
Feb. 20 — Daytona 500
Feb. 27 — Phoenix International Raceway
March 27 — Auto Club Speedway
April 3 — Martinsville Speedway
April 17 — Talladega Superspeedway
May 7 — Darlington Raceway
May 29 — Charlotte Motor Speedway
June 5 — Kansas Speedway
June 19 — Michigan International Speedway
July 17 — New Hampshire Motor Speedway
July 31 — Indianapolis Motor Speedway
Aug. 7 — Pocono Raceway
Aug. 27 — Bristol Motor Speedway
Sept. 4 — Atlanta Motor Speedway
Sept. 10 — Richmond International Raceway
Oct. 2 — Dover International Speedway
Oct. 15 — Charlotte Motor Speedway
Oct. 23 — Talladega Superspeedway
Oct. 30 — Martinsville Speedway
Nov. 6 — Texas Motor Speedway
Nov. 20 — Homestead-Miami Speedway

According to the website, Gordon will have Pepsi as his primary sponsor at Bristol in March and Daytona in July, with Dupont the primary for the remaining 14 races.
Jeff Gordon will be sponsored in 2011 by the AARP Foundation’s Drive to End Hunger. (Photo: LAT Photographic)

The AARP deal is a groundbreaking one in NASCAR, because it is the first time a major charitable initiative has signed on as a multi-year primary sponsor for the majority of a team’s race schedule.

“I think this is an opportunity for us and for our sport and for NASCAR,” said team owner Rick Hendrick. “I think it says a lot for NASCAR, period. ... This is an opportunity for us to showcase our sport.”

“I think you’re going to see our fans react in a big way,” added Gordon, who has 82 career race victories and four NASCAR Sprint Cup championships. “There’s no doubt that I’m going to get behind this in a big, big way.”

Drive to End Hunger feature volunteer-led food drives, individual and corporate fundraising campaigns, and online hunger resources at www.aarp.org/hunger.

Tom Jensen is the Editor in Chief of SPEED.com, Senior NASCAR Editor at RACER and a contributing Editor for TruckSeries.com. You can follow him online at twitter.com/tomjensen100 and e-mail him at Jensen is the author of “Cheating: The Bad Things Good NASCAR Nextel Cup Racers Do In Pursuit of Speed,” and has appeared on numerous television and radio shows. Jensen is the past President of the National Motorsports Press Association and an NMPA Writer of the Year.

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