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Sprint Cup
CUP: Infineon Dropping Naming-Rights Deal With Sonoma Track
Infineon Raceway is looking for a new naming-rights partner...
Sonoma is one of two road courses where the Sprint Cup Series competes. (Photo: LAT Photographic)
Infineon Technologies will not renew its naming rights deal with Infineon Raceway when its deal with Speedway Motorsports Inc. expires in May.
SMI indicated in a news release that it is not counting on revenues for 2012 for naming rights for the Sonoma, Calif. track, which hosts a NASCAR Sprint Cup race on its road course in June.
The original agreement, signed in June 2002, was reportedly a 10-year, $34.4 million deal. The track was renamed from Sears Point Raceway to Infineon Raceway.
Infineon Raceway VP/Marketing & Communications John Cardinale told the SportsBusiness Journal that the speedway is looking for a new naming-rights partner. “There are three or four companies we’re talking to. I wouldn’t say they’re ready to sign, but they’re certainly interested,” he said.
The end of the Infineon deal means that Auto Club Speedway in Fontana, Calif. is the only NASCAR track with a naming rights deal. Lowe’s dropped its sponsorship of Charlotte Motor Speedway a few years ago.
The track hasn't announced a new name but has "Sonoma" in big block letters at the top of its website.
SceneDaily.com • Carl Edwards hopes to recapture winning ways with return to Las Vegas
SMI indicated in a news release that it is not counting on revenues for 2012 for naming rights for the Sonoma, Calif. track, which hosts a NASCAR Sprint Cup race on its road course in June.
The original agreement, signed in June 2002, was reportedly a 10-year, $34.4 million deal. The track was renamed from Sears Point Raceway to Infineon Raceway.
Infineon Raceway VP/Marketing & Communications John Cardinale told the SportsBusiness Journal that the speedway is looking for a new naming-rights partner. “There are three or four companies we’re talking to. I wouldn’t say they’re ready to sign, but they’re certainly interested,” he said.
The end of the Infineon deal means that Auto Club Speedway in Fontana, Calif. is the only NASCAR track with a naming rights deal. Lowe’s dropped its sponsorship of Charlotte Motor Speedway a few years ago.
The track hasn't announced a new name but has "Sonoma" in big block letters at the top of its website.
SceneDaily.com • Carl Edwards hopes to recapture winning ways with return to Las Vegas
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