NASCAR Sprint-Cup Series
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CUP: Eyewear Company Sticking With Kurt Busch
TAG Heuer Eyewear will continue its relationship with Kurt Busch despite the driver's troublesome 2011 and exit from Penske Racing...
Media Release  |  Posted December 15, 2011   Weston, FL
Kurt Busch parted ways with Penske Racing earlier this month. (Photo: LAT Photographic)
TAG Heuer Eyewear announced Thursday that it has re-signed 2004 NASCAR Sprint Cup champion Kurt Busch to a multi-year contract extension in his role as an ambassador for the company and its eyewear products. Busch, who joined the TAG Heuer family at the beginning of 2010, works effectively to bring exposure to the brand and its products as well as aid in retailer development.

Busch exclusively wears TAG Heuer sunglasses and is featured in Eyewear print, billboard, in-store and Internet advertisements. He will continue to display the TAG Heuer Eyewear logo on the racing helmet that he wears in NASCAR competition (as well as in other forms of motorsports). In 2011, TAG Heuer created a Kurt Busch collector edition sunglass that was made available at U.S. retailers.

“Kurt has truly been an excellent ambassador for the TAG Heuer Eyewear brand,” said Guillaume Pottecher, president of Premiere Vision, the U.S. distributor for TAG Heuer Eyewear. “TAG Heuer is affiliated with leading personalities and properties around the sports and entertainment world and Kurt fits that role perfectly. He is unquestionably one of the premier talents in NASCAR and in his work for us on every occasion he has gone above and beyond what we could expect of him. We very much look forward to the future together with Kurt.”

“I’m thrilled to continue my ambassador role for TAG Heuer Eyewear,” said Busch. “It’s an honor to be affiliated with TAG Heuer which is globally recognized as a blue chip brand. Our working relationship has proven effective and enjoyable. I’ll continue to take a great deal of pride in representing TAG Heuer Eyewear in the years to come.”
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