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Sprint Cup
CUP: Bass Pro Shops To SHR
Stewart-Haas Racing got a lot of comfort by signing two new sponsors this week…
Stewart-Haas Racing will carry Bass Pro Shops as one of the primary sponsors of Tony Stewart’s No. 14 SHR Chevrolet SS NASCAR Sprint Cup car for the 2013 season. (Photo: Tom Jensen SPEED.com)
Friday morning at Talladega Superspeedway, Stewart-Haas Racing announced Bass Pro Shops has signed on to be one of the primary sponsors of Tony Stewart’s No. 14 SHR Chevrolet SS NASCAR Sprint Cup car for next season.
Stewart, the defending and three-time NASCAR Sprint Cup champion, has had a long friendship with Bass Pro Shops founder Johnny Morris, with BPS serving as a sponsor for Stewart’s open-wheel cars over the years.
SHR needed to find additional sponsorship for Stewart’s car after the financially ailing Office Depot announced earlier this year that it would not be back with the team for a fifth season next year.
The personal friendship between Stewart and Morris was a key component of the deal.
“It didn’t take us too long to shake hands and that is kind of how this came about. A lot was a hand shake,” said Morris. “Just something that we have had, Tony said a shared dream and I really feel that is the case. … Tony wakes up every day with a passion to be the best race driver in the world that has ever been. I think that is contagious to people in our company who also have a lot of pride. How do you put a price tag on this? To have inspiration as our folks wake up every day how can we take the best care of the customers and how can we be number one in our field in the outdoor industry. My feeling too is Tony, from myself to everybody in the company, just our admiration for you, our regard for you and the opportunity to do this we are really on cloud nine and we are so looking forward to this.”
Bass Pro Shops will be Stewart’s primary sponsor for 18 races in 2013, Mobil 1 will be the primary for 11 races and nine more remain unsold at the moment, although Stewart said Haas-CNC, team co-owner Gene Haas’ primary business, could step up to take some of the unsold inventory if needed.
“Well it’s important that we fill it, but I’ve got a great partner with Gene Hass,” Stewart said. “Obviously he is all in with this program. He is not going to let it not succeed. Hass Automation could fill in if we needed to, but it’s our hope that we can find somebody that can carry those last nine races for us and be a good partner with Bass Pro Shops and Mobil 1 and really tie this all together and complete it. We do have Hass Automation as a safety net so to speak if we really needed it. My goal as his business partner is to not have to fall back on him and have to utilize his resource that way.”
It’s been a good sponsorship week for SHR, which on Tuesday disclosed that Quicken Loans will expand its primary sponsorship of Ryan Newman’s No. 39 SHR Chevy next year from nine to 18 races.
“It's not about a sponsor and a partner writing a check so we can go race,” said Stewart. “It's about us trying to meet the needs and accomplish the goals that they have.”
Stewart has worked with Bass Pro Shops since 2001, beginning with a personal services agreement that morphed into sponsorship of Stewart’s dirt Late Model stock car that he campaigns at various short tracks across the country, including the annual Prelude To The Dream at Eldora Speedway in Rossburg, Ohio, where Stewart is a three-time winner (2006, 2008 and 2009). It continued via a primary sponsorship of Stewart’s World of Outlaws Sprint Car Series team beginning in 2005, and as an associate sponsor of SHR since the team’s inception in 2009.
Morris said during the press conference that Bass Pro Shops will still be involved with Richard Childress’s grandsons, Ty and Austin Dillon. He said he also wants to continue some involvement with Jamie McMurray, albeit on a lesser level.
“I think we do plan to continue on with Richard’s grandsons and have involvement there as much as we can and maybe some more with Jamie,” said Morris. “We have this Bass Pro racing team that we call it. We hope to continue on with them.”
Tom Jensen is the Editor in Chief of SPEED.com, Senior NASCAR Editor at RACER and a contributing Editor for TruckSeries.com. You can follow him online at twitter.com/tomjensen100.
Stewart, the defending and three-time NASCAR Sprint Cup champion, has had a long friendship with Bass Pro Shops founder Johnny Morris, with BPS serving as a sponsor for Stewart’s open-wheel cars over the years.
SHR needed to find additional sponsorship for Stewart’s car after the financially ailing Office Depot announced earlier this year that it would not be back with the team for a fifth season next year.
The personal friendship between Stewart and Morris was a key component of the deal.
“It didn’t take us too long to shake hands and that is kind of how this came about. A lot was a hand shake,” said Morris. “Just something that we have had, Tony said a shared dream and I really feel that is the case. … Tony wakes up every day with a passion to be the best race driver in the world that has ever been. I think that is contagious to people in our company who also have a lot of pride. How do you put a price tag on this? To have inspiration as our folks wake up every day how can we take the best care of the customers and how can we be number one in our field in the outdoor industry. My feeling too is Tony, from myself to everybody in the company, just our admiration for you, our regard for you and the opportunity to do this we are really on cloud nine and we are so looking forward to this.”
Bass Pro Shops will be Stewart’s primary sponsor for 18 races in 2013, Mobil 1 will be the primary for 11 races and nine more remain unsold at the moment, although Stewart said Haas-CNC, team co-owner Gene Haas’ primary business, could step up to take some of the unsold inventory if needed.
“Well it’s important that we fill it, but I’ve got a great partner with Gene Hass,” Stewart said. “Obviously he is all in with this program. He is not going to let it not succeed. Hass Automation could fill in if we needed to, but it’s our hope that we can find somebody that can carry those last nine races for us and be a good partner with Bass Pro Shops and Mobil 1 and really tie this all together and complete it. We do have Hass Automation as a safety net so to speak if we really needed it. My goal as his business partner is to not have to fall back on him and have to utilize his resource that way.”
It’s been a good sponsorship week for SHR, which on Tuesday disclosed that Quicken Loans will expand its primary sponsorship of Ryan Newman’s No. 39 SHR Chevy next year from nine to 18 races.
“It's not about a sponsor and a partner writing a check so we can go race,” said Stewart. “It's about us trying to meet the needs and accomplish the goals that they have.”
Stewart has worked with Bass Pro Shops since 2001, beginning with a personal services agreement that morphed into sponsorship of Stewart’s dirt Late Model stock car that he campaigns at various short tracks across the country, including the annual Prelude To The Dream at Eldora Speedway in Rossburg, Ohio, where Stewart is a three-time winner (2006, 2008 and 2009). It continued via a primary sponsorship of Stewart’s World of Outlaws Sprint Car Series team beginning in 2005, and as an associate sponsor of SHR since the team’s inception in 2009.
Morris said during the press conference that Bass Pro Shops will still be involved with Richard Childress’s grandsons, Ty and Austin Dillon. He said he also wants to continue some involvement with Jamie McMurray, albeit on a lesser level.
“I think we do plan to continue on with Richard’s grandsons and have involvement there as much as we can and maybe some more with Jamie,” said Morris. “We have this Bass Pro racing team that we call it. We hope to continue on with them.”
Tom Jensen is the Editor in Chief of SPEED.com, Senior NASCAR Editor at RACER and a contributing Editor for TruckSeries.com. You can follow him online at twitter.com/tomjensen100.
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